Nokia is losing it - everywhere
Nokia’s brand value, which normally allows for price premiums regardless of functional value, is clearly evaporating in its last bastions.
Nokia’s financial results as well as a drop in units sold and plummeting brand value indicate that despite their notoriously repeated claims, it is no longer true that Nokia’s position in developing markets (as opposed to developed markets) is still strong. In reality, Nokia is getting weaker every day. And Lumia 900 is unlikely to change it either. Elop may need to start drafting another burning platform memo…
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